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Three countries, two measures

Nigeria, Kenya and Ethiopia end at different levels of internet use

The latest World Bank observations show Nigeria ahead on internet use, Kenya ahead on mobile-subscription density and Ethiopia below both on each measure.

By SPHRE Data Desk ·

The World Bank’s latest observation places Nigeria’s internet-use share above those of Kenya and Ethiopia, but still below half of the population. Kenya’s share is roughly a third, while Ethiopia’s is roughly a fifth. Read from Nigeria, the comparison is two-sided: the country has the largest measured online share in this group, while the population outside that share remains larger than the population inside it. The denominator covers the entire population, not only adults or mobile subscribers.

Data: Internet users for NG

Explore Internet users in the interactive data view.

Data: Internet users for KE

Explore Internet users in the interactive data view.

Data: Internet users for ET

Explore Internet users in the interactive data view.

Subscription density tells a different endpoint story

Mobile-cellular subscriptions present a different ordering at the latest endpoint. Kenya reports the highest density in this group, exceeding one subscription per person. Nigeria and Ethiopia both report fewer than one subscription per person, with Nigeria modestly above Ethiopia. In each country, the subscription figure is numerically higher than the internet-use percentage. Kenya has the widest gap between the two headline figures; Ethiopia’s gap is also substantial, while Nigeria’s is narrower.

Data: Mobile subscriptions for KE

Explore Mobile subscriptions in the interactive data view.

Data: Mobile subscriptions for NG

Explore Mobile subscriptions in the interactive data view.

Data: Mobile subscriptions for ET

Explore Mobile subscriptions in the interactive data view.

Coexistence is not conversion

For Kenya, that endpoint is best read as coexistence, not conversion: subscription density above one per person sits beside an internet-use share of roughly a third. From inside Kenya, the figures describe two simultaneous facts, not a completed sequence from phones to internet use. The country leads this group on subscription density, but Nigeria leads on internet-use share. Because mobile-cellular subscriptions count subscriptions rather than unique people, the indicators should not be subtracted as though every subscription corresponded to a distinct individual classified as online or offline.

Mobile-subscription density exceeds internet-use share in all three countries, but by markedly different margins.

Ethiopia’s vantage is likewise clearer in its own terms. Its latest internet-use share is the smallest of the three, and its subscription density remains well below Kenya’s while close to Nigeria’s. Those statements locate Ethiopia within this limited comparison; they do not explain why the differences exist. Taken together, the latest observations describe three distinct endpoint combinations: Nigeria leads this group in internet use, Kenya in subscription density, and Ethiopia records the lowest level on both measures.

What to know

  • Nigeria has the largest internet-use share in the group, but it remains below half of the population.
  • Kenya has the highest mobile-subscription density and the widest numerical gap between the two measures.
  • Ethiopia records the lowest endpoint on both measures, while its subscription density still exceeds its internet-use share.